Check out the new non-fiction title Cheap: The High Price of Discount Culture by Ellen Ruppel Shell to find out more. She is a science correspondent for The Atlantic.
Take for instance, IKEA -- most of us have bought from them one time or the other, and actually thought ourselves cool for that. For such folks, the chapter on the furniture retailer would be a don't-miss. Here is an excerpt-of-sorts.
If you liked Dan Ariely's Predictably Irrational, there is a good chance you'll love this book!
If you liked Dan Ariely's Predictably Irrational, there is a good chance you'll love this book!
2 comments:
Absolutely. Plus, if stores can offer such huge discounts, can you imagine the real price of those products? I mean, in order to offer a huge discount and still make a profit, that product must be made of really really inexpensive material.
Hi Anaka -- So this book probably understands your pain. Trying to sell high-quality goods in a low-priced market which may not value a good thing it sees!
I don't know if Cheap will be available in India but I will drop off a copy in person next time I am in madras.
meanwhile keep up the good work.
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